LUCI WELDON/The Warren Record

Matthew Campbell strives to provide contemporary, personalized floral arrangements at his new Warrenton business, The People’s Choice, D’Campbell Floral D’Zign Studio II of Warren County.

Florist Matthew Campbell traces his interest in flowers and plants to his childhood, when he began to dream of opening a florist’s shop. Today, he has not only achieved that dream, but expanded it as he opened The People’s Choice, D’Campbell Floral D’Zign Studio II of Warren County in downtown Warrenton to complement his Henderson floral business.

A native of Charleston, S.C., Campbell was raised by his grandparents, who took him wherever they went. He found himself attending many church functions, including funerals.

While going to funerals might sound a bit awkward for a young child, Campbell began noticing the flowers, the arrangement on the casket and others given by family members and friends of the deceased. He remembers telling his grandparents that a particular person received a lot of flowers.

As Campbell observed the flowers and how they were arranged, a love of blossoms and green plants began to grow. He also noticed that he seemed to have a natural talent for creating floral displays. By the time Campbell was 13, people began to ask him to decorate for yard and garden weddings.

He considers his talent to be a gift from God to bring joy and comfort to others. However,  it would be some time before he would have the opportunity to mold a business from his talents.

Campbell began a nursing career which would span about 30 years, providing private duty and home health care. On the side, he continued to arrange flowers, building a clientele of people from across Charleston County, S.C. 

In 1993, he moved to Durham, where he continued his nursing career and worked in a florist’s shop. It was in Durham where Campbell’s life began to change. The generosity of a patient allowed him in 1995 to open his first florist’s business in Henderson. 

Campbell married in 2011. He and his wife, Deborah, traveled  for some time as Deborah’s work took them to various locations.

In 2018, Campbell was back in business in Henderson, opening The People’s Choice, D’Campbell Floral D’Zign Studio on Dabney Drive. Floral deliveries often brought him to Warrenton, and he wanted to establish a business hub here. Campbell found what he was looking for on North Main Street in a century-old building which has housed many offices and businesses during its lifetime, most recently an attorney’s office, Nationwide Insurance, Warren County Economic Development and the Chamber of Commerce of Warren County. 

Campbell designs flowers for all occasions, and offers gift, fruit and snack baskets. He provides floral arrangements for weddings, banquets, parties, showers, church services, funerals and school events.

Campbell strives to create personalized, one-of-a kind designs for each customer so that no two floral arrangements will  be identical. Ideas flood his mind as he listens to his clientele, allowing him to mentally complete a bouquet before picking up a single blossom.

The Floral D’Zign Studio specializes in contemporary and eclectic designs as Campbell introduces his customers to other flowers beyond the basic carnations, mums and peace lilies. He said that he will use more traditional flowers if requested, but he wants his clientele to see the beauty in other blossoms, such as orchids, hydrangeas and delphinium.

Campbell officially welcomed the public to his business with a grand opening on June 1. He won’t forget how local merchants and residents took time not only to tour his shop, but to welcome him to the community. Campbell knew that he made the right decision to come to Warrenton, where he feels at home.

“People are so inviting,” he said. “I’m glad to be here.”


The People’s Choice,  D’Campbell Floral D’Zign Studio II of Warren County is at 130 N. Main St., Suite 2, Warrenton, across the hall from Forever Young Salon. The shop is open from noon-5 p.m. on Mondays, 10 a.m.-5 p.m. on Tuesdays-Fridays, and 10 a.m.-2:30 p.m. on Saturdays. A website and Facebook page are under construction. For more information, call 252-257-4133.